Client: Cheshire Gold Xchange
Sector: Precious Metals & Retail
Project: AI Integration & Business Process Automation
Overview:
Cheshire Gold Xchange, a reputable buyer and seller of gold and precious metals in the UK, partnered with Chester AI to modernise its customer service and streamline daily operations using accessible AI tools.
What We Did:
Chester AI conducted a full audit of Cheshire Gold Xchange’s enquiry handling, price quoting, and inventory management processes. We identified time-consuming manual steps that could be automated without disrupting compliance or customer trust.
We then implemented practical AI solutions, including:
✅ AI-powered chatbot for instant customer enquiries and quote requests, reducing routine calls and emails by over 50%.
✅ Dynamic price monitoring tool integrated with live metal market data, ensuring accurate real-time valuations for walk-in and online customers.
✅ Automated customer follow-up workflows, sending quotes, confirmations, and collection reminders via email and SMS.
✅ AI-generated content templates for social media and promotions, keeping marketing consistent and engaging with minimal effort.
✅ Staff training and clear step-by-step guides, ensuring everyone was confident using the new tools from day one.
Results:
Cheshire Gold Xchange now delivers faster customer responses, more accurate pricing, and a smoother experience for both staff and clients - with measurable savings on admin time and fewer missed opportunities. Chester AI continues to provide monthly support and performance tuning.