Client: Spencer Weston
Sector: Residential Property Development & Sales
Project: AI Integration & Customer Journey Automation
Overview:
Spencer Weston, an innovative UK property developer, partnered with Chester AI to improve their customer experience, boost enquiry conversion rates, and streamline internal sales processes using practical AI tools.
What We Did:
Chester AI began with a comprehensive review of Spencer Weston's enquiry handling, lead qualification, and post-sale communication workflows. We pinpointed time-intensive tasks that could benefit from automation without sacrificing the personal touch vital in home buying.
We then rolled out a suite of AI-driven solutions, including:
✅ AI-powered website chatbot and virtual assistant, answering buyer questions 24/7 and booking viewing appointments automatically.
✅ Smart lead scoring and auto-routing, ensuring serious buyers are prioritised and connected quickly to the sales team.
✅ Automated follow-up workflows, sending timely updates, personalised offers, and milestone reminders throughout the buying journey.
✅ AI-assisted drafting of property listings and marketing materials, saving hours of manual writing and editing.
✅ Sales team training and simple SOPs, so staff could adopt the tools with confidence and without disruption.
Results:
Spencer Weston now handles a higher volume of enquiries with faster response times, warmer leads, and smoother sales progression - all while freeing up valuable time for their sales and customer care teams. Chester AI continues to support them with monthly insights and system optimisations.